The commercial and sales area on a company can’t be touched, even in the demand decreases you need to keep your sales force intact and strong, that way you make sure that your market is still receving the same quality in attention and service. Therefore, before you think about start letting people go you need to consider who, not the commercial sales area.

In hard times, training is a must. A competitive training environment will reduce the impact so people will be able to face difficult situations

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